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Instant publishing, resilient delivery, and control over how your content is used
Fastly’s instant purge changed what newsrooms could do. Today we help The New York Times, The Guardian, Gannett, and more publish in real time, stay up when the story breaks, and decide how AI crawlers access, and pay for, their content.
Trusted by leading publishers
AI changed the rules for publishers
AI can ingest your article, summarize it, and answer the reader directly. There is no click, no impression, and often no citation. Meanwhile, AI crawlers add to your bandwidth and origin costs. Publishers need control over how their content is accessed, protected, monetized, and measured, and the edge is where that control lives.
Fast for every reader, even when the story goes global
Serve articles, images, and live content from the edge, and absorb election-night and breaking-news spikes before they reach your origin. Dynamic image optimization sends each reader the right size and format. Load balancing, health checks, and failover keep you up when origin strain hits. Faster pages mean more pageviews, better ad viewability, and higher subscription conversion.
Your content, your terms
Blocking every bot isn’t the answer, but unchecked AI access isn’t either. Fastly AI Bot Management identifies automated traffic so you can allow trusted crawlers, block abusive ones, and charge commercial AI use. Our technology partners let you meter and collect payment from AI crawlers, and can show how AI systems cite and use your content. You can even update the rules instantly, with no deployment cycle.
"Since leveraging Fastly, we've become a very edge-first organization. Our developers can work on a product, and the SRE team can quickly take that product to the live production environment and end users."
Bilal Fazal
Site Reliability Engineering (SRE) Team Manager
Breaking news, lives in milliseconds
Publishing isn’t static. Homepage layouts change constantly, stories update by the minute, and election results, scores, and market data must be accurate the moment they are available. Fastly’s Instant Purge lets editors publish, edit, and invalidate content in real time, with no waiting for TTLs to expire and no stale content for readers arriving in the first minutes of a major story. Reader trust and ad revenue is protected, and it improves your odds of prominent placement with news aggregators. An API-first approach integrates with new and existing CMS platforms, so editors stay in the tools they know.
Protect your newsroom and your subscribers
News sites are high-value targets, and taking them down during a breaking story is a statement. Fastly’s edge-based DDoS mitigation absorbs attack traffic before it reaches your origin, so legitimate readers keep getting through.
Fastly’s Next-Gen web application firewall protects the code behind your article pages, registration flows, and paywalls. API protection covers the mobile apps, personalization engines, and integrations that depend on your endpoints. Subscriber accounts are a target too. Stopping credential stuffing and account takeover protects reader trust as well.
"We couldn't gain the confidence of our editorial team to place a CDN in front of our website unless we could clear content from the cache instantly. If breaking news happens and it isn't on our site within seconds, visitors will go elsewhere. With Fastly, updates are reflected on our site pages within milliseconds and we've seen a 20% improvement in time to first byte around the world."
Matthew O'Brien
Software Architect
Built for the teams behind the story
Edge personalization
Stitch subscriber-specific content into cached pages on Fastly Compute, so election-night spikes don’t require scaling your origin. LeMonde served 21 million visits in a single day this way.
Paywall authentication at the edge
Check identity and access rights in the critical path, closer to readers. It’s faster, and it simplifies your architecture.
A/B testing without the tradeoffs
Test different article content with different readers without managing multiple URLs or giving up SEO benefits.